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Best Startup Business Ideas of 2020: Tech-Centered Options
Tech Startup Ideas 2020 For those of you who have been following along, our last two blog posts featured six of the 12 projected best startup business ideas of 2020. So far, we’ve covered a...
View ArticleBest Startup Business Ideas of 2020: Health and Wellness Industry
Here it is — our fourth and final installment of the 12 best startup business ideas for 2020. Thus far, we’ve given you a glimpse into pursuits based in tech, outside-the-box opportunities like CBD and...
View ArticleReinventing Your Business to Survive the COVID-19 Crisis
As we continue to practice social distancing, along with vigorous and frequent hand washing, the COVID-19 pandemic continues to wreak havoc on a global scale, upsetting markets, closing businesses, and...
View Article5 Reasons Why You Need a Professional to Manage Your Website
As a small business owner, I understand the balance required to grow your enterprise while keeping a close eye on your budget and bottom line. The current Covid-19 crisis makes striking that balance...
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Why You Shouldn’t Design Your Own Logo
Why You Shouldn’t Design Your Own Logo Most small business owners are eager to save money and avoid unnecessary expenditures whenever and however possible. This is especially true during the Covid-19...
View ArticleIs Your Marketing on Trend for 2020?
You don’t have to be a marketer to know that marketing trends are ever-changing and sometimes tough to follow. As soon as you implement one initiative, a new strategy rolls out and it’s up to you to...
View ArticlePivot’s Picks for 2020
Read these Books to Bring Your Business to the Next Level – Our top 5 choices for 2020 Mark Twain famously said, “The man who does not read has no advantage over the man who cannot read.” As a small...
View Article5 Questions to Ask Yourself in Your 20s for Success in Your 30s
Preparation is key when it comes to setting yourself up for success and the sooner you start, the better. For most people, their 20s are marked by lots of changes that help them get to know who they...
View ArticleDo You Know the Difference Between HTTP and HTTPS?
As a business owner, you should. In order to demonstrate and establish trust between you and your clients, it’s important that you take online security seriously, especially if yours is an e-commerce...
View ArticleKeep it Classy with Branded Holiday Gifts this Year
We know you want to show some appreciation and good will towards your clients this holiday season. Even better if you can put your stamp on it — literally — by branding your gifts in a classy way. The...
View ArticleMake the Most of Your Marketing: Top 3 Trends for 2021
The new year is here and, for many of us, 2020 felt like one of the longest we could remember. Between basic health and safety, to socio-economic stresses, COVID-19 reshaped the way we work and play....
View ArticleFall in Love with Your Branding
Like any relationship, the one between you and your brand can start to feel stale. This can happen when you’re so focused on your business and delivering what your clients need, that you neglect to...
View ArticleMake Your Own Luck with a Fresh Website
With March underway, we are one step closer to spring, and poised to celebrate St. Patrick’s Day — whether or not we claim any Irish heritage. Leaving the success of your business to chance is...
View ArticleStaying Ahead of the Curve: Digital Marketing Trends for 2023
As a marketer or business owner, you already know how important it is to stay up-to-date on the latest trends in digital marketing. But, with technology advancing faster than we can even begin to...
View ArticleWhy Brand Development is Important for Your Business and How to Get Started
As a business owner, you’ve probably been told to invest in many things to help your business grow. After a while, it may even feel like everywhere you go, someone is trying to sell you something that...
View ArticleWhat You Need to Know About AI Tools and Marketing
The future has arrived…you know, where we live in a mainly virtual world, and robots walk among us? Artificial Intelligence is making its way into every facet of our lives, whether we like it or not....
View ArticleTwitter Brand Blunder or X Brand Genius?
The idea of destroying a $4 billion brand like Twitter is hard to grasp. It’s a huge loss, and the decision to rebrand it as “X” might seem puzzling at first. But to someone like Elon Musk, $4 billion...
View ArticleEverything You Need to Know About Social Media Marketing
Everything You Need to Know About Social Media Marketing A Q&A Session With Pivot’s Lead Account Manager and Social Media Expert Social media certainly isn’t a new marketing strategy, but it is...
View ArticleReinventing Your Brand: 11 Questions to Ask Before Rebranding
Reinventing Your Brand: 11 Questions to Ask Before Rebranding In the ever-evolving digital world, businesses must constantly adapt and reinvent themselves to stay ahead. Companies that have been in...
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How to Write SEO-Friendly Blogs Using a Content Brief Framework
How to Write SEO-Friendly Blogs Using a Content Brief Framework SEO, or Search Engine Optimization, is a critical component of digital marketing. It involves optimizing your content so that it ranks...
View ArticleOur Secret Marketing Superpower: Automation
As if generating quality leads weren’t tricky enough, nurturing those leads throughout each stage of the buyer’s journey can be even more of a challenge, especially if you’re doing it all manually. The...
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